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education marketing strategy When it comes to devising a school marketing strategy , whether you're in the initial stages or refining an existing plan, it's essential to go beyond the basics. Here are three top tips to elevate your approach: 1- Clarify Your Objectives Begin by outlining 3-5 overarching goals that serve as the foundation of your strategy. These goals not only provide direction but also serve as milestones for success. By clearly defining your objectives, you set the course for your marketing efforts and pave the way for measurable achievements. 2- Understand Your Audience and Refine Your Approach Visualize your target audience at the center of your strategy. Consider their lifestyles, preferences, and habits both online and offline. This holistic understanding allows you to tailor your outreach efforts effectively. Once you have the big picture in mind, fine-tune your approach by mapping out activities and resources on a term-by-term or week-by-week basis. This