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  1. Introduction to Enrollment Marketing   Enrollment marketing plays a crucial role in the success and growth of educational institutions. In an increasingly competitive landscape, schools need to adopt strategic marketing approaches to attract and enroll students. This article explores the concept of enrollment marketing, its significance for schools, and how it works to drive admissions. By understanding the goals, strategies, and best practices of enrollment marketing, educational institutions can effectively target and engage with prospective students, ultimately achieving their enrollment objectives.   What's Enrollment Marketing & How It Works for Schools   1.1 What is Enrollment Marketing? Enrollment marketing is like the matchmaking service for schools and students. It's all about attracting, engaging, and convincing prospective students to choose your school over the competition. It's not just about stuffing brochures into mailboxes or posting gener